New Media Cincinnati » New Media Cincinnati

#NMCincy | Building your online community | Debba Haupert

debba — Sat, 12 Feb 2011 01:57:59 +0000

What does it take to build an online community?

Well, TBH (to be honest), it takes nothing less that complete commitment, passion and patience. It’s not an easy road, nor it hasn’t been an easy road for me (DEBBA HAUPERT, of Girlfriendology.com). I’ll share with New Media Cincinnati (aka: #NMCincy) some of the things I’ve tried, mistakes I’ve made and lessons I’ve learned at the February 12th, 2011 New Media Cincinnati meet-up.

The upfront disclaimer: “If you build it, they will come” – doesn’t really paint the whole picture. They may come or they may take their time to come, or they may not come at all. I am not an ‘expert’* at community building online – I’m just a passionate, persistent believer in ‘what-the-hell’ marketing who loves to see what will work and, honestly, won’t give up until it does work.

* For the record, I don’t believe in ‘Social Media “experts.”‘ Social Media is a moving target and we’re all learning as much/fast as we can and learning from each other. I’m happy to be a passionate ‘student’ of Social Media and a dedicated community manager for Girlfriendology.

Girlfriendology Overview (so you understand what this community is about and how it’s grown):

Girlfriendology began as a blog five years ago – 100 podcasts, 100 BlogTalkRadio shows, products, events. Now doing a cruise, eBooks, Webinars, Kindle, licensing. Have worked with Frito-Lay, Kroger, Healthy Choice, Crystal Light, and last year did a tv and print ad for Biz.
Make money through (since you all want to know!) corporate sponsorships and advertising, freelance social media marketing, products and strategic partners. Looking for sponsors – P&G, Kao Brands, other women’s national brands.
Community has grown to 14k female Facebook fans, 21k Twitter followers (& block most men and spam accts), Facebook delivers 20-80k daily post impressions

10 Tips for Building your Online Community:

1. Define your Community Objectives & Goals –TIP: Be flexible but forward-moving.

2. Survey your Community –TIP: Ask your community about their social media preferences and then go where they are!

3. Plan your Updates to fit their Schedule and ‘Likes’ – TIP: Know your audience, their schedules and be consistent with your Facebook updates.

4. Schedule Your Updates –TIP: Plan ahead, create a schedule then pre-load your Facebook updates.

5. Use Social Media to Grow your Mailing List –TIP: Make it easy for your friends and fans to join your mailing list.

6. Create a Promotional Calendar –TIP: Create a Promotional Calendar with your different social media sites and opportunities for monetization (like affiliate links or products that you sell).

7. Ask them to ‘Suggest to Friends,’ RT, Forward to Friends –TIP: Ask your community to share your website and social media sites with their friends, then make it easy to ‘suggest your site.’

8. Every Blog Post, Interview, Guest Blogs, etc. … SHARE! TIP: Share your updates and links. And, share a link in a large portion of your updates.

9. Add the Facebook LIKE/Tweet this/Join my mailing list button on your Blog –TIP: Use Social Media to build your blog community, and your blog community to build your Social Media ‘friends.’ Make it easy for them to help promote your community!

10. Create a Conversation –TIP: Ask questions, listen to their response and don’t hog the conversation!

Debba Haupert, Girlfriendology

About the Author
Debba Haupert founded Girlfriendology.com in 2006 as a community of women based on inspiration, appreciation and celebration of female friendship. She speaks on friendship and social media and has worked with ConAgra, Healthy Choice, Frito-Lay, Kroger, Biz detergent, Crystal Light, etc. You can find her at Girlfriendology.com, on Twitter @Girlfriendology and Facebook.com/Girlfriendology.

Note: This is just the highlights from the New Media Cincinnati presentation. This presentation was based on a guest blog (9 Tips to Managing a Growing, Successful Facebook Community) I wrote for Feedblitz.com (Email, RSS and Social Media Marketing Automation – a service I use and highly recommend). Thanks for reading, listening and sharing!

Video promo for ‘Naked on the Web! How’s YOUR Privacy?’

Daniel Johnson, Jr. — Thu, 06 Jan 2011 14:30:00 +0000

Thanks to Michelle Beckham from C3: Creating Connections Consulting for this video promo!

Click here to see the embedded video.

And if you haven’t registered for Saturday’s event, get to it!

Quick Hits: Internet Advertising in 2011, the Facebook Lockdown Guide, and More (michaelfertik.com)
White House Calls for Online ‘Privacy Bill of Rights’ (dailyfinance.com)

Get ready! Tomorrow’s the day!

Daniel Johnson, Jr. — Fri, 12 Nov 2010 21:17:12 +0000

I just recorded this video update for tomorrow’s event.

Click here to view the embedded video.

Holiday Food Drive 2010

Daniel Johnson, Jr. — Sun, 07 Nov 2010 02:50:32 +0000

: Image via Wikipedia

Want to help spread some holiday cheer? Help New Media Cincinnati collect food for hungry families this week by registering to come to this month’s event!

Holiday Food Drive

Each year HOPE Worldwide in Cincinnati collects food for food boxes that are delivered to agencies that help feed the hungry during the holidays. Last year at this time New Media Cincinnati collected enough food to fill up two boxes of food (Breanna Gaddie took some pictures). That’s enough food for two families to live on for a week!

This year, we’re planning on donating three boxes. Food will be collected on at the event this coming Saturday, November 13th.

The easiest way you can help is by buying a donation ticket when you register for the event.

Some other ways you can help are by bringing items listed for each box below. If you want, you can also bring a Kroger gift card that can be used to purchase perishable items. Please check expiration dates before including items.

For each box of food:

Vegetables: 4 cans
Fruit: 2 cans
Cereal: 1 large or 2 small boxes
Crackers: 1 large or 2 small boxes
Soup: 2 large or 4 small cans
Peanut Butter: 1 large or 2 small jars
Jelly: 1 large or 2 small jars
Potatoes, dried: 1 box
Mac & Cheese: 2 boxes
Rice: 1 box or bag
Pasta: 1 box or bag
Pasta sauce: 1 large or 2 small jars
Tuna: 2 cans
Chicken: 2 cans
Complete Meal: 2 boxes

Register for this Saturday’s event: Online Video for Fun and Profit!

Daniel Johnson, Jr. — Mon, 04 Oct 2010 10:27:48 +0000

In addition to the great time of connecting in person with one another, our own Vickie Sceifers from VS Productions will be talking to the group about online video.

Vickie Sceifers from VS Productions

Ten Things Businesses Should Know About Intellectual Property, Including New Media and the Law, copyrights and trademarks

Daniel Johnson, Jr. — Mon, 06 Sep 2010 16:33:44 +0000

New Media Cincinnati began in October 2007 as a simple meetup group of people in the Cincinnati, Dayton, and Northern Kentucky areas who were passionate about new and social media technologies like blogging, podcasting, Twitter, etc.

The group consists of people who are using new and social media for a living, but also includes people who are simply involved as a hobby. Anyone interested in learning more about these technologies and in connecting with others is welcome to attend. New Media Cincinnati has become, as one attendee remarked, “the premiere social networking event in the Greater Cincinnati area.” The group’s mission has grown to one of promoting digital literacy in our community.

People who come to New Media Cincinnati Second Saturdays

make and foster business and personal connections with at least one other person,
have face-to-face time with social media connections made online,
learn from one another about social media technologies as we share best practices and other tips
have the chance to talk about their own online presence
have opportunities to share something they know with the rest of the group
partake of food and drink and in general have a great time!

Connecting at New Media Cincinnati Second Saturdays has led to new business and employment for some.

This month we will be meeting again at Molly Malone’s in Covington from 3 PM to 6 PM.

Agenda

3:00-4:00 PM: Socializing/ice-breaker activity. A/V equipment setup (if needed)

4:00-4:15 PM: Steering Committee update and other announcements.

4:15-5:00 PM: Roger Bora, from Thompson-Hine, “Ten Things Businesses Should Know About Intellectual Property,Including New Media and the Law, copyrights and trademarks.”

5:00-6:00 PM: More socializing

What you can expect to learn

Federal Trade Commission’s Guidelines for advertising and endorsements, which include promoting products/services via blogging and “tweeting”;
Use of non-disclosure agreements to help grow your business and business partnerships while protecting your intellectual property and proprietary information;
Intellectual property infringement trends in social media and how to protect your IP rights;
Copyrights: What are they? How are they acquired? How to best protect those rights online and in social media networks;
Spam laws: What are they and how not to voilate them;
Virtual worlds and your intellectual property: Things you should know.

About Roger Bora

: Image by danieljohnsonjr via Flickr

Roger is a member of the Intellectual Property practice group at Thompson-Hine LLP. Roger concentrates his practice in trademark law. His practice includes the management of global trademark portfolios; counseling clients on the selection of trademarks; trademark clearance; trademark prosecution; trademark policing and enforcement strategies; trade dress law; conflict resolution; representing clients before the U.S. Patent and Trademark Office, and Trademark Trial and Appeal Board in trademark registration opposition and cancelation proceedings; federal trademark litigation; domain name registration, counseling and enforcement; preparation of trademark licenses and other agreements pertaining to intellectual property; copyright counseling and registration; internet issues.

Before joining Thompson Hine, Roger was a practicing trademark attorney in a major law firm in Northern New England. Prior to entering private practice, he was a practicing trademark attorney, and previous to that an intern, while in law school, at the U.S. Patent & Trademark Office in Arlington, Virginia. Roger also interned at the Trademark Trial and Appeal Board under the direction of Judge Gerard Rogers, and worked on detail assignments with the Office of the Commissioner for Trademarks and Post Registration Division while employed by the U.S. Patent and Trademark Office.

Roger is also one of the members of the New Media Cincinnati Steering Committee.

Event Details

Event Tags
- Twitter: #nmcincy
- Elsewhere: newmediacincy

Create and Share Content

The strength of this group comes from everyone’s participation. The more you share about the group online and in-person with others, the wider reach this group will have.

To that end, unless otherwise specified, New Media Cincinnati events and content therein are licensed under Creative Commons to promote the sharing and distribution of new media content.

In other words, you are welcome to

take pictures and add them to the Flickr group and elsewhere,
record audio and video,
blog,
tweet,
record audio and video,
live-stream, and
otherwise create and share content to document and promote this event on the internet

More about the New Media Cincinnati web presence can be found at the website.

Participating in the event means that you understand that your image and voice may be captured and used for non-commercial use.

Late-breaking news

Any late-breaking news will be communicated via the New Media Cincinnati Twitter feed (@newmediacincy). You can also follow updates via the #nmcincy hashtag.

See you on the Second Saturday!

Daniel Johnson, Jr.

Protecting “Built-In” Trade Secrets (constructionlawva.com)
Trademark, Copyright and Logos (plagiarismtoday.com)
Thompson Hine Partner Recognized on Lawdragon List (eon.businesswire.com)
Intellectual Property Rights Protection (socyberty.com)

A very special birthday

Daniel Johnson, Jr. — Fri, 27 Aug 2010 12:26:29 +0000

NOTE: I originally wrote this yesterday but had problems publishing it.

Today is somewhat of a special day for the New Media Cincinnati community, because it’s the birthday of someone, without whom, the group might not have been possible.

In late Summer / early Fall 2007, I’d been connecting with a lot of people in the Dayton and Cincinnati area online through Twitter and Facebook. More and more people in Cincinnati were interested in meeting up in-person, but I didn’t want to create a group. I didn’t have time for it, etc. Still, no one had stepped up to meet the need.

One of the people I’d connected with on Twitter was Andy Osier. He and I had also connected elsewhere through a number of online groups, and we have been Instant Messaging buddies for quite some time. When I mentioned the growing interest in a meetup group for people in the Cincinnati area, he also was interested in helping out. I suggested the name New Media Cincinnati, and that we could get the domain name. He got the domain name and set up a Facebook group for us to organize around. He also created the LinkedIn group.

Andy still comes around to our monthly gatherings occasionally.

Please join me in wishing him a very Happy Birthday! Andy, New Media Cincinnati might not have been if it wasn’t for you. Thank you, man!

Community Planning Call for July 2010

Daniel Johnson, Jr. — Wed, 30 Jun 2010 03:39:28 +0000

Last Thursday a number of us got together at TalkShoe to talk about New Media Cincinnati. We’ve been holding these planning conference calls since May 2009 as a way to share thoughts and set expectations for the upcoming Second Saturday event.

Many thanks to Don Sceifers, Vickie Sceifers, Anne Castleberry, and Michelle Beckham for joining me for the discussion.

On this call we talked about what it was like having the first event in Northern Kentucky at Lazer Kraze. Check out this video that Chris and Anne put together:

In addition, we heard Don, Vickie, and Anne share about Podcamp Ohio/Wordcamp Columbus, which happened at The Ohio State University earlier this month.

Next New Media Cincinnati will be at Molly Malone’s Irish Pub in Covington on July 10, 2010 from 3-5:30 PM. Are you signed up to get an email invitation?

We wrapped up the discussion with some ideas on what the Steering Committee for New Media Cincinnati might look like (more on that in a future blog post). Don let slip a fun, fantastic idea for an upcoming Second Saturday event, and Anne plugged the Digital Hub Nonconference and related events around that.

Music from Drew LaPlante: “I Believe In You”

A time to talk, a time to listen

Daniel Johnson, Jr. — Mon, 21 Jun 2010 15:00:54 +0000

: Image via Wikipedia

It’s time for another New Media Cincinnati conference call!

Background

Putting together a New Media Cincinnati event each month takes up a lot of time. People come wanting to have a good time and meet people they’ve made connections with online. Those who attend often expect for there to be some sort of structured discussion – a topic or theme.

I decided some months ago that the New Media Cincinnati Second Saturday event will be a free (no admission), community-run event. In the beginning, I was able to plan, organize, run, and do the followup for the event. Not so anymore.

Conference calls

In May 2009 I started conducting these conference calls for anyone in the community who wanted to participate. These calls had two main purposes:

Provide feedback on the previous month’s event
Set expectations and discuss the upcoming event

As the group has matured, I find I’m relying more and more on help from the community to make this event happen each month.

Details

When: Thursday, June 24, 2010 8-9 PM EDT
http://www.talkshoe.com/tc/49025
TalkShoe has a web client and downloadable software to text chat with others who are also on the call. Note that the web client does not work well in Google Chrome.
Calling instructions:
1. Dial: (724) 444-7444
2. Enter: 49025 # (Call ID)
3. Enter: 1 # (unless you already have a TalkShoe account associated with your phone)
Possible items for discussion:
- New Media Cincinnati in Northern Kentucky at Lazer Kraze this past month (seen this video?)
- Podcamp Ohio/WordCamp Columbus (did you go?)
- Venue change (we’re meeting at Molly Malone’s in Covington)
- Steering Committee (ooh)

Catch you on Thursday night!

Follow Friday: People to Follow (whoisandywarner.com)
Building better relationships for fun and profit (danieljohnsonjr.com)
Talkcast tonight: chronicling the first shots in the Google/Apple Wars (tuaw.com)

BusinessWire Social Media ROI Event on May 12

Daniel Johnson, Jr. — Thu, 29 Apr 2010 11:07:28 +0000

I’ve been in email conversation with Melissa Chambers from BusinessWire off and on over the past couple of months, and she recently let me know about this upcoming event, which you might want to attend. Below is what she said:

Good morning, Daniel.

On behalf of Business Wire, I’d like to invite you and the members of New Media Cincinnati to a Social Media ROI event on May 12 at The Phoenix.

As a commercial newswire service, we often find ourselves in a position to counsel communications professionals on press release distribution and social media participation. We have found that many people we talk to are excited about social media but have a hard time quantifying its success and, therefore, convincing the powers that be that it is worth their time. For this event, a panel of Cincinnati social media experts, moderated by Tech Czar Michael DeAloia, will provide our audience with practical advice for measuring social media ROI and identifying which social media resources best suit their needs.

Here is a link to more information about the event: http://bizwire.pr/socialmediaroi

I hope that you will be able to join us, and please feel free to spread the word to others in the New Media Cincinnati group who might be interested.

Thanks, and have a great day!

Melissa Chambers

Client Services Representative

Business Wire

a Berkshire Hathaway Company

1001 Lakeside Ave., Suite 1525

Cleveland, OH 44114

T: 800-769-0220

F: 216-781-0237

BusinessWire.com | BusinessWired Blog

Global-Mobile-Social-Measurable Press Releases. Only from Business Wire.