What is it about games that bring so much engagement from those of us who play them?  Just yesterday I learned that there’s a version of Angry Birds now on the Chrome platform. (Thanks, Chris!)

Wouldn’t it be great to know how we can introduce a gaming dimension to the products and services we offer to get more engagement from those who use them?

Today at the May 2011 New Media Cincinnati Second Saturday event (you’re coming, right?), we’ll be watching a video from Seth Priebatsch, the Founder of SCVNGR. SCVNGR makes a mobile game with real-world challenges.  And guess what? They have a playdeck that lists nearly 50 different game mechanics that can be mixed and matched to create the foundation for different types of games.

Interested in injecting a game dimension to your products, services, or business/life in general?  Most of us are.  Then this SCVNGR Game Dynamics Playdeck comes as quite a welcome resource.  Read more from the TechCrunch article:

SCVNGR’s Secret Game Mechanics Playdeck

And if you want to print your own version of SCVNGR’s Game Mechanics Flash Cards, go for it!

Print Your Own Version of SCVNGR’s Game Mechanics Flash Cards

Before long we’ll be getting ready for the next Second Saturday event. If you’re unsure what to expect, then this post is for you. (Actually, this post is for the rest of us as well!)

What We Believe

• We believe in promoting digital literacy in the Greater Cincinnati area.
• We believe that connecting online is easy; connecting in-person is more important.
• We believe in creating a forum where people interested and involved in social networking tools can meet those whom they have connected with online, to better get to know one another.
• We believe in creating a stimulating environment where participants can learn and share something through a themed, topical discussion.
• We believe in experimenting, trying new things, making mistakes, and learning as we go. As the tools we use continually evolve, so we will as well.

Related articles

• Connecting is easy – it’s what happens next that matters (danieljohnsonjr.com)
• Social Media Tragedies: Second Saturday Preview (newmediacincinnati.com)

Betty Hakes gave this presentation at the April Second Saturday event.

We’ll update this page with audio when it’s available.

Related articles

• The Truth About Affiliate Marketing for Affiliates and Marketers! (newmediacincinnati.com)
• POWER TIP: Affiliate Program Competitive Research (newmediacincinnati.com)
• Affiliate Marketing Meetups for April 2011 (tjantunen.com)
• Affliate Marketing in 1997, Now & the Future (cash-bandit.com)

At least once per month, we want to share a Power Tip with easy-to-use information about the digital space that you can apply. We love getting these from the community about various topics.  This time around we have a Power Tip related to doing  competitive research when setting up an affiliate program. It comes courtesy of Betty Hakes, who will be speaking about this more at the April Second Saturday event on “The Truth About Affiliate Marketing for Affiliates and Marketers.”

Betty says:

Before launching an affiliate program, make sure you run a competitive analysis.

To do this you

1. List your main competitors.
2. As an affiliate, visit CJ.com, LinkShare.com, and ShareASale.com and check to see if your competitors have an affiliate program and what they are offering to affiliates.
3. Create a matrix of product, product price, affiliate compensation, and cookie life.
4. Make sure your offering is competitive and still worth the investment for you to establish the program.

Related articles

• The Truth About Affiliate Marketing for Affiliates and Marketers! (newmediacincinnati.com)
• Traffic is King, but this comes FIRST (webmarketingfordummies.wordpress.com)
• 3 Tips to Out-Communicate the Competition (socialmediaexplorer.com)
• Brandery seeks high-tech startups (news.cincinnati.com)

We’re excited to have Betty Hakes speak at the April Second Saturday event. Betty has been an affiliate marketer since 2006 and has launched and managed affiliate programs for a full-service marketing firm from 2009-2010.

Also special thanks to Chris Olson from Frame USA for sponsoring our giveaway this month: a 2-frame framepack and $50 gift card to their Tri-County store!

Related articles

• How I Pay My Mortgage (chrisbrogan.com)
• Blogging And Podcasting As A Business Model (twistimage.com)
• What The Exploring Social Media Product Roadmap Looks Like (socialmediaexplorer.com)
• 10 Basic Tips For Success In Affiliate Marketing (bigsexymedia.com)
• Making Money With Affiliate Marketing Requires Patience, Dedication (tiffanyproducts.wordpress.com)

Image by estherase via Flickr

Wow! In less than 36 hours, all of the slots for tomorrow’s New Media Cincinnati Second Saturday event have been taken.

We’re excited to have Cincinnati Social Media co-founder Daniel Lally lead our discussion about social media mishaps. Some who have registered anonymously shared some ways they’ve goofed. I was specifically reminded of this particular moment where I messed up.

Michelle Beckham, who is on the Steering Committee wrote up a nice blog post about this as well: No Such Thing as a Social Media Expert

Daniel Lally himself has a nice writeup, too: Meetups, Tweetups, and Burning Man

Related articles

• Social Media Mistakes to Avoid (thewakemanagency.com)

Power Tip for Social Media Tragedies Discussion by Michelle Beckham-Corbin.

As more businesses and individuals begin to carve a presence for themselves online, the question about reputation management arises. “How do we manage our brand online?  How do we control what people are saying about us, especially if it is negative?”

So how do we, as caretakers of the Brand (company, products, services, personal brand, etc.), manage this?  There are many tools you can use to help manage your Brand.  Today’s Power Tip focuses on using the service About.Me.

About.Me is a great place to build some positive SEO for your Brand.  It is a custom profile and personal analytics dashboard that can be created for an individual profile or for a company.  This puts the power to convey your Brand in the manner that you want it shared with the world.  The site gives you the ability to:

• Create a slick bio with images
• Tell the World what you want them to know about you
• Add in your social links (Twitter, Facebook, Linkedin, YouTube, Reddit, etc.)
• Add an Email link

Now people can find all of your online real-estate in one place and your image presented in  the way that you would like it to be shared. The built-in analytics capability allows you to see who is looking at your site and how they are interacting with it.

Here’s a view of NMC March Speaker Daniel Lally’s profile:

Dan Lally's About.Me Profile

And another example from About.me co-founder Tony Conrad:

Tony Conrad's About.Me Profile

Other sites to use are Google Profiles and Flavors.Me

What are you waiting for? Get started creating the best version of your online Brand now!

From the WTHashtag page for #nmcincy, here’s the transcript of the conversation leading up to, during, and after yesterday’s Second Saturday event.

	#nmcincy wthashtag.com/nmcincy
Transcript from February 11, 2011 to February 13, 2011

All times are Pacific Time

February 11, 2011
6:47 pm	JoeLRobb:	@christiaantodd I am not going to #NMcincy – I have a full day this Saturday & I just got back from #NMDayton. Are you going?
6:48 pm	Susan_LaBonte:	@Girlfriendology Can’t wait to hear your presentation at #NMCincy. It’s going to be good. It is SOLD OUT with a waiting list to hear you!
7:05 pm	michellebeckham:	RT @Susan_LaBonte: @Girlfriendology Can’t wait to hear your presentation at #NMCincy. It’s going to be good. It is SOLD OUT with a waiting list to hear you!
7:18 pm	Susan_LaBonte:	@TDJones Saw you from afar at #ic5. Will you be at #NMCincy? Sure hope so?
7:59 pm	girlfriendology:	So nice to hear! ‘People are excited about you speaking tomorrow!’ (Sold out & a waiting list!) http://bit.ly/bmfZAK #NMCincy
9:13 pm	vickioneill:	Wish I could attend RT @girlfriendology: So nice! ‘Ppl excited bout u spkg 2morrow!’ (Sold out/wtg list!) http://bit.ly/bmfZAK #NMCincy
10:09 pm	Phlegon:	If you’ve RSVPed for #NMCincy, but you are unable to attend, please cancel your RSVP. There’s a waiting list!
10:59 pm	michellebeckham:	@ShanaDouglas You will have to come to a #NMCincy sometime. Every 2nd Saturday including tomorrow from 3-6 p.m.
February 12, 2011
1:58 am	newmediacincy:	New blog post: #NMCincy | Building your online community | Debba Haupert http://bit.ly/dXtDle
1:59 am	CincinnatiTweet:	#NMCincy | Building your online community | Debba Haupert http://bit.ly/hQ5kgm via @newmediacincy
2:01 am	girlfriendology:	Excited about #NMCincy speaking gig tomorrow – here’s the overview: http://bit.ly/hPkvIo See you there! (if you made the cut! Sold out!)
2:06 am	girlfriendology:	#NMCincy | Building your online community | Debba Haupert http://bit.ly/ev4dTG (re: speaking gig tomorrow) (-:
2:14 am	HealthyHometown:	@Girlfriendology – nice artilce for #NMCincy. Thanks and Congrats on your success!
2:49 am	AnnLightfoot:	@HRMargo I hope to see you at #NMCincy
12:57 pm	danieljohnsonjr:	@PhotoU2 Hi Jay! Looking forward to meeting you in person today at #nmcincy. Always nice to find another U2 fan!
1:01 pm	danieljohnsonjr:	@lauracothran Looking forward to seeing you at #nmcincy today. BTW, cheese, bourbon, and naps sounds like a good combo to me!
1:05 pm	danieljohnsonjr:	Hey @julieunplugged It looks like we have another U2 fan coming to #nmcincy this afternoon in @PhotoU2
2:54 pm	theRamenNoodle:	@TheMagicDonJuan You’re welcome! I see that we’ll both be at #nmcincy today. I hope to meet you there.
3:01 pm	themagicdonjuan:	@theRamenNoodle look forward to meeting you later and also enjoying my very first #nmcincy meeting!
3:17 pm	girlfriendology:	Speaking at #NMCincy today – glad my girlfriends will be there to support (& not heckle!) me (-: See you there… http://fb.me/sJagD2GX
6:03 pm	editvdo:	@#nmcincy Anyone wanna do the dinner thing after the meeting today, LMK. Pref staying close to Rookwood or Kenwood.
6:27 pm	MikeBoehmer57:	Looking forward to hearing @Girlfriendology speak this afternoon at #NMCincy. Topic is Building Your Online Community.
6:40 pm	girlfriendology:	RT @MikeBoehmer57: Looking forward to hearing @Girlfriendology speak this afternoon at #NMCincy. Topic is Building Your Online Community.
7:16 pm	AnnLightfoot:	#NMCincy will be here soon. Need to try some pub food while waiting. (@ The Pub at Rookwood Mews) http://4sq.com/dTZ66p
7:17 pm	JudiCogen:	RT @AnnLightfoot: #NMCincy will be here soon. Need to try some pub food while waiting. (@ The Pub at Rookwood Mews) http://4sq.com/dTZ66p
7:47 pm	mbdunnusa:	Full house at #nmcincy today. Enthusiastic 2 introduce @debbahaupert & hear more about creating @Girlfriendology community.
7:50 pm	danieljohnsonjr:	Here for #nmcincy (@ New Media Cincinnati) http://4sq.com/huPrtT
7:53 pm	idsphotography:	here setting up at @newmediacincy #NMcincy w/ @danieljohnsonjr @CHRISTIAANtodd
7:54 pm	idsphotography:	RT @newmediacincy: New blog post: #NMCincy | Building your online community | Debba Haupert http://bit.ly/dXtDle
7:56 pm	idsphotography:	Here at our NewMediaCincy Meeting #nmcincy (@ The Pub at Rookwood Mews w/ @christiaantodd @annlightfoot) http://4sq.com/eyABk4
7:57 pm	themagicdonjuan:	At my first #nmcincy event! Can’t wait to learn some new stuff today. (@ New Media Cincinnati) http://4sq.com/fEfpki
8:12 pm	julieunplugged:	Checking in at the Bad Girls table. #nmcincy
8:12 pm	idsphotography:	Hey cool the new 4sq check in #nmcincy (@ New Media Cincinnati w/ @danieljohnsonjr) http://4sq.com/fEmIGi
8:25 pm	CastlePoint:	Hey Bad-Girl !!! RT @julieunplugged: Checking in at the Bad Girls table. #nmcincy
8:27 pm	linsomnia:	Hi to all #nmcincy peeps! Wish I could be there!
8:34 pm	CastlePoint:	… Getting To Full-Capacity —> Great Crowd #nmcincy
8:34 pm	Papstio:	You should be here. RT”@linsomnia: Hi to all #nmcincy peeps! Wish I could be there! “
8:35 pm	BestPetNaturals:	Happy to be meeting interesting new people at #nmcincy
8:35 pm	Wamboo:	Happy to be meeting interesting new people at #nmcincy
8:36 pm	ronaldcoyle:	Great crowd at #nmcincy today.
8:37 pm	Wamboo:	RT @MikeBoehmer57: Looking forward to hearing @Girlfriendology speak this afternoon at #NMCincy. Topic is Building Your Online Community.
8:38 pm	jfonner:	I snuck in under the velvet rope at #nmcincy
8:38 pm	girlfriendology:	It’s the social part of #NMCincy – hanging with my fun social media friends (@ New Media Cincinnati) http://4sq.com/hvuphw
8:38 pm	mbdunnusa:	We miss you! RT @linsomnia: Hi to all #nmcincy peeps! Wish I could be there!
8:39 pm	tomrockhold:	We have our own venue on foursquare! #nmcincy (@ New Media Cincinnati w/ @phlegon @danieljohnsonjr) [pic]: http://4sq.com/fFcMBl
8:40 pm	HazeDAWG:	#nmcincy y’all have fun!! @girlfriendology should b a great talk!
8:43 pm	danieljohnsonjr:	How’s this for META? Standing in front if the TweetChat screen. #nmcincy http://twitpic.com/3z3b9r
8:44 pm	lucrecerbraxton:	#nmcincy event in full swing. @Girlfriendology is our speaker of the hour!
8:45 pm	Riveiro4Council:	Fun crowd #NMCincy with @Girlfriendology! http://yfrog.com/h71whzj
8:45 pm	JRiveiro:	Fun crowd #NMCincy with @Girlfriendology! http://yfrog.com/h71whzj
8:48 pm	idsphotography:	Hi this is @danieljohnsonjr, checking out things on Tony’s computer. Do check out http://newmediacincinnati.com/ for news! #nmcincy
8:48 pm	TDJones:	missing everyone at #nmcincy
8:49 pm	jriv78:	RT @JRiveiro: Fun crowd #NMCincy with @Girlfriendology! http://yfrog.com/h71whzj
8:51 pm	newmediacincy:	New friends and old are here at the February Second Saturday. Getting started soon. #nmcincy
8:51 pm	foxydot:	A poll: shall I change my 6 yr old twitter avatar to something more current? #nmcincy #nmc2s
8:52 pm	Phlegon:	At #NMCincy. Big group, all squeezing into part of the room for some reason. I’m already hearing social media news I’d missed!
8:52 pm	NKYJennifer:	On my way to #nmcincy
8:52 pm	danieljohnsonjr:	RT @foxydot: A poll: shall I change my 6 yr old twitter avatar to something more current? #nmcincy #nmc2s #nmcincy
8:53 pm	lucrecerbraxton:	RT @newmediacincy: New friends and old are here at the February Second Saturday. Getting started soon. #nmcincy
8:54 pm	justinrains:	#nmcincy no video today?
8:58 pm	BarbaraKB:	Yet again, missing #nmcincy. Such a bad @newmediacincy “member.” I have a great excuse: my Valentine is taking me OUT. Enjoy!
8:58 pm	danieljohnsonjr:	@lucrecerbraxton Hey Lucrecer! I want to finally meet you in-person. #nmcincy
8:58 pm	SocialPtNetwork:	1000 free rollover minutes for any AT&T customers – text “yes” to 11113020 #nmcincy
9:00 pm	lucrecerbraxton:	@danieljohnsonjr I will make a point of finding you. Look for my curly hair! #nmcincy
9:05 pm	MikeBoehmer57:	New Media Cincinnati #NMCincy http://t.co/59kaWju
9:06 pm	idsphotography:	Crowd is big and its packed. Its great to see everyone here #nmcincy http://yfrog.com/h0tyjqfj
9:06 pm	danieljohnsonjr:	just knocked into a server who was holding a glass of beer, caused her to spill it. Sorry! #nmcincy
9:06 pm	ronaldcoyle:	@danieljohnsonjr running into waitresses and spilling beer at #nmcincy #alcoholabuse
9:07 pm	julieunplugged:	Ready to hurl support at @girlfriendology as she shares abt Facebook at #nmcincy
9:07 pm	jfonner:	So the debate rages: Does @girlfriendology allow men to follow her? #nmcincy
9:07 pm	BenjaminMcCall:	Good to meet @Girlfriendology in person. I’m warning you, this better be good! #NMCincy
9:08 pm	juliebauke:	#nmcincy first timer. Fun 2 to be had
9:09 pm	AnnLightfoot:	Ditto RT @mbdunnusa We miss you! RT @linsomnia: Hi to all #nmcincy peeps! Wish I could be there!
9:09 pm	leopierson:	Chill’n w/ #NMcincy
9:09 pm	girlfriendology:	RT @juliebauke: #nmcincy first timer. Fun 2 to be had (welcome girlfriend!)
9:09 pm	Papstio:	Next #socialpint is at bar louie on the levey march 10th. #nmcincy
9:10 pm	girlfriendology:	RT @BenjaminMcCall: Good to meet @Girlfriendology in person. I’m warning you, this better be good! #NMCincy
9:10 pm	lucrecerbraxton:	@deimek and I enjoying networking and a beer at the #nmcincy event. http://instagr.am/p/Bjpq2/
9:10 pm	Phlegon:	@danieljohnsonjr @ronaldcoyle That was MY beer! #nmcincy
9:11 pm	JRiveiro:	Fun crowd #NMCincy with @Girlfriendology ! http://yfrog.com/h71whzj 23 mins ago from TweetDeck
9:11 pm	AnnLightfoot:	#NMCincy speed to tweet?
9:11 pm	michellebeckham:	Packed room at the Pub for #nmcincy. (@ New Media Cincinnati w/ @papstio @idsphotography @socialptnetwork @phlegon) http://4sq.com/efXqyw
9:11 pm	danieljohnsonjr:	Here’s another one of the great crowd here. #nmcincy http://twitpic.com/3z3kmd
9:12 pm	CastlePoint:	… Speak to Tweet — leave a voicemail that is converted to text and send to your social media sites… #nmcincy
9:12 pm	2splatt:	#nmcincy Nothing rocks Cincy’s Social Media like this every second Sat. event. Great to see we packed the house. Ready to learn frm DHaupert
9:13 pm	lucrecerbraxton:	@Girlfriendology getting ready to speak on community #nmcincy She is a rockstar!
9:13 pm	MikeBoehmer57:	@mbdunnusa giving updates to large group at #NMCincy. Now, @girlfriendology
9:14 pm	theRamenNoodle:	Someone’s @klout score was just mentioned in their bio. #nmcincy
9:14 pm	ronaldcoyle:	@mbdunnusa giving a great opening at #nmcincy.
9:15 pm	MikeBoehmer57:	@girlfriendology at #NMCincy http://t.co/xJRTcAI
9:16 pm	AnnLightfoot:	#NMcincy @girlfriendology http://yfrog.com/h2cqcfij
9:17 pm	lucrecerbraxton:	And, we ARE enjoying it! RT @deimek: Enjoying a Goose Island Matilda with @lucrecerbraxton #nmcincy
9:17 pm	foxydot:	“I would love the paycheck but I just don’t want the job!” (yay independents!) #nmcincy #nmc2s
9:17 pm	AnnLightfoot:	Woot RT @Papstio Next #socialpint is at bar louie on the levey march 10th. #nmcincy
9:18 pm	MikeBoehmer57:	Debba did 100 podcasts before moving to BlogTalkRadio. Just did 100th show. #NMCincy
9:19 pm	newmediacincy:	@mbdunnusa did a fine job as the emcee for the first part of our time together. #nmcincy
9:20 pm	juliebauke:	@girlfriendology rox #nmcincy
9:20 pm	MikeBoehmer57:	Brands understand that bloggers are important, have a voice, says @girlfriendology. #NMCincy
9:20 pm	michellebeckham:	RT @MikeBoehmer57: Debba did 100 podcasts before moving to BlogTalkRadio. Just did 100th show. #NMCincy
9:20 pm	AnnLightfoot:	ustream.tv/channel/new-media-cincinnati #NMcincy @justinrains
9:21 pm	danieljohnsonjr:	@debbahaupert from @girlfriendology started her community to stay in touch with her friends online. #nmcincy
9:21 pm	CastlePoint:	#nmcincy Girl-Friends @julieunplugged @michellebeckham @AnnLightfoot @JulieBauke @Susan_LaBonte @editVDO to see Debba @Girlfriendology
9:21 pm	lucrecerbraxton:	“I totally believe in “what the hell” marketing.” ~Debba Haupert @Girlfriendology #nmcincy
9:21 pm	foxydot:	Love the “it can’t hurt to try” approach to marketing. #nmcincy #nmc2s
9:21 pm	MikeBoehmer57:	@girlfriendoology totally believes in ‘what the hell marketing’ #NMCincy
9:21 pm	danieljohnsonjr:	RT @newmediacincy #NMCincy | Building your online community | Debba Haupert http://bit.ly/ev4dTG
9:22 pm	ronaldcoyle:	@Phlegon looks like @danieljohnsonjr owes you a beer #nmcincy
9:22 pm	CastlePoint:	RT @MikeBoehmer57: @girlfriendoology totally believes in ‘what the hell marketing’ #NMCincy
9:22 pm	danieljohnsonjr:	Where are you, @michellebeckham? #nmcincy
9:23 pm	CastlePoint:	@mbdunnusa Great Intorduction Today at #nmcincy — Should I tweettospeak ???
9:23 pm	MikeBoehmer57:	Define community and stay loyal to it, says @girlfriendology #NMCincy
9:23 pm	michellebeckham:	Great MC job by @mbdunnusa #nmcincy
9:23 pm	lucrecerbraxton:	Be flexible and forward moving when building community. @Girlfriendology #nmcincy
9:24 pm	CincyVoices:	RT @Papstio Next #socialpint is at bar louie on the levey march 10th. #nmcincy #cincy
9:24 pm	socialgumbo:	RT @Papstio Next #socialpint is at bar louie on the levey march 10th. #nmcincy #cincy
9:24 pm	ronaldcoyle:	RT @MikeBoehmer57: Brands understand that bloggers are important, have a voice, says @girlfriendology. #NMCincy
9:24 pm	KatieMichaels1:	RT @BenjaminMcCall: Good to meet @Girlfriendology in person. I’m warning you, this better be good! #NMCincy
9:24 pm	BenjaminMcCall:	“Be forward moving & flexible b/c you never know what will happen” ~ @Girlfriendology #NMCincy
9:24 pm	CastlePoint:	… Who is your Community ? Need to keep abreast…survey, ask questions… #nmcincy
9:24 pm	julieunplugged:	Flexible but moving forward. @girlfriendology strategy for dev brand. #nmcincy
9:24 pm	MikeBoehmer57:	Be flexible, but moving forward, says @girlfriendology. #NMCincy
9:24 pm	danieljohnsonjr:	The overhead heaters are great but can make it really warm here. #nmcincy. http://twitpic.com/3z3oxh
9:25 pm	michellebeckham:	You have to know your community. Survey them and find out how they react w your brand online. #nmcincy
9:26 pm	lucrecerbraxton:	Where is your community hanging out online? That is where you need to focus attention. @Girlfriendology #nmcincy
9:26 pm	MikeBoehmer57:	@girlfriendology‘s survey found many women addicted to Facebook. #NMCincy
9:26 pm	Papstio:	people are way to addicted to facebook. #Hypocrite #nmcincy
9:27 pm	foxydot:	Facebook addict? Try the FB shape up challenge: 20 crunches, pushups or arm curls before EVERY logon. #nmcincy #nmc2s (via @mrgrita)
9:28 pm	jriv78:	Great information being dispersed by @ girlfriendology #nmcincy
9:28 pm	lucrecerbraxton:	Keep survey simple to figure out what your community is talking about. @Girlfriendology #nmcincy
9:28 pm	danieljohnsonjr:	@Papstio Twitter and Facebook involvement are side effects of being at New Media Cincinnati. Just ask @drsceifers & @editvdo #nmcincy
9:28 pm	MikeBoehmer57:	3-question survey very helpful, says @girlfriendology. #NMCincy
9:28 pm	michellebeckham:	@BenjaminMcCall is special. #nmcincy
9:29 pm	theRamenNoodle:	How do you queue Tweets and Facebook updates? Do you know what you’ll have for lunch every day of next week? #nmcincy
9:29 pm	juliebauke:	#nmcincy @girlfriendology says ASK your community what they r interested in. don’t assume
9:30 pm	lucrecerbraxton:	Plan out your connection strategy with your community. Engagement is key. @Girlfriendology #nmcincy
9:30 pm	danieljohnsonjr:	@debbahaupert is sharing her QVC content strategy for @girlfriendology: quotes, videos, classic posts. Great for her audience! #nmcincy
9:30 pm	julieunplugged:	Repurpose content from blog as ‘classic’ to stimulate return to website. #nmcincy
9:31 pm	foxydot:	Post “classics” to revive old posts. Brilliant! #nmcincy #nmc2s
9:31 pm	Phlegon:	@girlfriendology‘s audience is getting engaged? I thought it wasn’t a dating service! #nmcincy
9:31 pm	ronaldcoyle:	@Girlfriendology recommends scheduling blog postings. #nmcincy
9:31 pm	MikeBoehmer57:	@girlfriendology uses Hootsuite to schedule quotes, links to video, links to ‘classic’ (previous) posts on Facebook to Twitter. #NMCincy
9:31 pm	AnnLightfoot:	Love it RT @foxydot Facebook addict? Try the FB shape up challenge: 20 crunches, pushups or arm curls B4 EVERY logon #nmcincy (via @mrgrita)
9:32 pm	digitizedchris:	I really like the concept of “classics”- reusing older blog content and calling it a brand classic /via @Girlfriendology and #nmcincy
9:32 pm	ronaldcoyle:	RT @juliebauke: #nmcincy @girlfriendology says ASK your community what they r interested in. don’t assume
9:32 pm	tomrockhold:	Most excellent presentation by Debba @ #nmcincy 2nd Saturday! (@ New Media Cincinnati w/ @phlegon) [pic]: http://4sq.com/i4Dh0b
9:32 pm	AnnLightfoot:	RT @michellebeckham @BenjaminMcCall is special. #nmcincy
9:33 pm	theRamenNoodle:	New waitress here must be scared of so many geeks in the same room. I would be. In fact, I am. Hence my corner chair with exit. #nmcincy
9:33 pm	danieljohnsonjr:	I don’t know what that means, but… okay. RT @michellebeckham @BenjaminMcCall is special. #nmcincy
9:34 pm	MikeBoehmer57:	Very important to build your email list, says @girlfriendology #NMCincy
9:34 pm	lucrecerbraxton:	Develop a promotional calendar for engaging your community. Encourage them to spread the word. @Girlfriendology #nmcincy
9:35 pm	theRamenNoodle:	I want a higher @klout score. Please RT! #sarcasm #sortof #nmcincy
9:35 pm	danieljohnsonjr:	@theRamenNoodle Especially since I’ve already caused her to spill someone’s drink! #nmcincy
9:35 pm	MikeBoehmer57:	Don’t miss your call to action. Ask people to RT, says @girlfriendology. #NMCincy
9:35 pm	CastlePoint:	… go to your community and ask for their support — spread the word for you… retweet-post– just ask ! #nmcincy @Girlfriendology
9:35 pm	CastlePoint:	LOL —RT @danieljohnsonjr: @theRamenNoodle Especially since I’ve already caused her to spill someone’s drink! #nmcincy
9:36 pm	lucrecerbraxton:	If you are not following @Girlfriendology you better. She’s man friendly, too. #nmcincy
9:36 pm	ronaldcoyle:	@theRamenNoodle Yes, I know what I’ll have for lunch next week…Ramen Noodles #nmcincy
9:36 pm	AnnLightfoot:	“Calender posts” reminding/asking friends to follow you on other channels, people to connect, etc. Just ask #NMCincy
9:36 pm	CastlePoint:	RT @AnnLightfoot: “Calender posts” reminding/asking friends to follow you on other channels, people to connect, etc. Just ask #NMCincy
9:36 pm	danieljohnsonjr:	RT @lucrecerbraxton: Develop promotional calendar for engaging your community. Encourage them to spread the word. @Girlfriendology #nmcincy
9:37 pm	JustQin:	RT @SocialPtNetwork: 1000 free rollover minutes for any AT&T customers – text “yes” to 11113020 #nmcincy
9:38 pm	theRamenNoodle:	Q: “Can you tell us about some of the mistakes you’ve made?” A: “Let me introduce you to ____.” #juxtaposition #nmcincy
9:39 pm	danieljohnsonjr:	LOL RT @theRamenNoodle: Q: “Can you tell us about some of the mistakes youve made?” A: “Let me introduce you to __.” #juxtaposition #nmcincy
9:39 pm	SocialPtNetwork:	___ {o,o} – Hoot! |)__) -”-”- #nmcincy
9:40 pm	theRamenNoodle:	I like to call it “What the Huey, Dewey, and Louie Marketing,” to keep it family-friendly. #nmcincy
9:40 pm	lucrecerbraxton:	What the hell marketing. My kind of kick ass marketing! #nmcincy
9:40 pm	MikeBoehmer57:	Stick to your blog’s guidelines. Example: No political discissions/attacks, says @girlfriendology #NMCincy
9:42 pm	CincyPlaces:	Bar Louie: http://schmap.it/SMUiAf?a – RT @Papstio Next #socialpint is at bar louie on the levey march 10th. #nmcincy
9:42 pm	danieljohnsonjr:	Unless that’s your audience. RT @MikeBoehmer57: Stick to blog’s guidelines. No political discissions/attacks, says @girlfriendology #nmcincy
9:42 pm	danieljohnsonjr:	RT @lucrecerbraxton: What the hell marketing. My kind of kick ass marketing! #nmcincy
9:42 pm	theRamenNoodle:	(BTW, I’m at a conference, so please excuse my excessive tweeting for today.) #nmcincy
9:42 pm	CrystalClearBuz:	@CHRISTIAANtodd Ich weiss nicht das du Deutsch sprechen! #nmcincy
9:43 pm	Phlegon:	So glad to be able to use Facebook on public wifi without worrying about hacking: http://lifehac.kr/h2qBA9 #nmcincy
9:43 pm	ronaldcoyle:	RT @danieljohnsonjr: RT @lucrecerbraxton: What the hell marketing. My kind of kick ass marketing! #nmcincy
9:43 pm	Phlegon:	What he said. RT @theRamenNoodle: (BTW, Im at a conference, so please excuse my excessive tweeting for today.) #nmcincy
9:43 pm	michellebeckham:	Debba’s preso is outstanding! Great tips for community managers.#nmcincy
9:44 pm	foxydot:	Yay! Heathen ladies welcome @girlfriendology too! #nmcincy #nmc2s
9:45 pm	foxydot:	Wow, handy & funny RT @theRamenNoodle: (BTW, I’m at a conference, so please excuse my excessive tweeting for today.) #nmcincy
9:45 pm	newmediacincy:	Have any ?’s for @debbahaupert from @girlfriendology while we have her? (forgot to add #nmcincy) ^daniel
9:45 pm	NKYJennifer:	RT @michellebeckham: Debba’s preso is outstanding! Great tips for community managers.#nmcincy
9:46 pm	NKYJennifer:	RT @Phlegon: So glad to be able to use Facebook on public wifi without worrying about hacking: http://lifehac.kr/h2qBA9 #nmcincy
9:48 pm	danieljohnsonjr:	just asked @debbahaupert what her husband feels about her @girlfriendology community building efforts. He’s really supportive! #nmcincy
9:48 pm	Phlegon:	OH: “I’m always trying to sell my husband.” -@girlfriendology #nmcincy
9:48 pm	MikeBoehmer57:	Husband is writer, editor. Creative director. Is supportive. @girlfriendology #NMCincy
9:48 pm	theRamenNoodle:	Overheard @Girlfriendology: “I’m always trying to sell my husband.” #nmcincy
9:49 pm	Papstio:	Always trying to sell my husband. @girlfriendology. #quote #nmcincy
9:49 pm	AnnLightfoot:	Sweet RT @SocialPtNetwork ___ {o,o} – Hoot! |)__) -”-”- #nmcincy
9:50 pm	CastlePoint:	Yesss She Is !!! Go Girlfriend = RT @michellebeckham: Debba’s preso is outstanding! Great tips for community managers.#nmcincy
9:50 pm	theRamenNoodle:	Common bonds over squash soup. #onlyonTwitter #nmcincy
9:51 pm	michellebeckham:	RT @Papstio: Always trying to sell my husband. @girlfriendology. #quote #nmcincy
9:51 pm	MikeBoehmer57:	Share what you are doing, says @girlfriendology. People are following you. Want to know. #NMCincy
9:51 pm	lucrecerbraxton:	@Girlfriendology sharing how she builds community online #nmcincy http://instagr.am/p/BjsnB/
9:52 pm	CastlePoint:	…share-share-share—but, be selective girlfriends ! It needs to fit ‘who-you-are’ — your brand. #nmcincy @Girlfriendology
9:52 pm	foxydot:	I watch @thesoup ; I don’t need to watch The Bachelor. #nmcincy #nmc2s
9:52 pm	Overheard_it:	Overheard @Girlfriendology: “I’m always trying to sell my husband.” #nmcincy
9:52 pm	MikeBoehmer57:	Share personal stuff, if it fits your brand, says @girlfriendology. #NMCincy
9:54 pm	Papstio:	Make your community feel wanted. #nmcincy
9:54 pm	MikeBoehmer57:	Ask questions, be in dialogue, says @girlfriendology #NMCincy
9:54 pm	lucrecerbraxton:	RT @MikeBoehmer57: Share personal stuff, if it fits your brand, says @girlfriendology. #NMCincy
9:54 pm	KeriStevens:	@CHRISTIAANtodd Ich brauche kein Google Translator. #neener #nmcincy
9:56 pm	theRamenNoodle:	I think @phlegon started a knuckle-cracking wave. #wayofftopic #nmcincy
9:56 pm	danieljohnsonjr:	As long as it’s not in a legal sense, right? RT @Papstio: Make your community feel wanted. #nmcincy
9:56 pm	Phlegon:	I think I started a joint-cracking wave inadvertantly. #nmcincy
9:56 pm	foxydot:	Excellent presentation! @girlfriendology ftw! #nmcincy #nmc2s
9:56 pm	lucrecerbraxton:	Engagement, connection, be active for community success. @Girlfriendology #nmcincy
9:57 pm	MikeBoehmer57:	To get comments on FB business page, ask questions. Daily. Ask what want to see, says @girlfriendology #NMCincy
9:57 pm	ronaldcoyle:	Want more comments on your Facebook page? Ask more question. #nmcincy @debbahaupert @Girlfriendology
9:57 pm	michellebeckham:	Absolutely love the live tweeting screen . Let’s have this every month! #nmcincy
9:57 pm	ronaldcoyle:	RT @foxydot: Excellent presentation! @girlfriendology ftw! #nmcincy #nmc2s
9:57 pm	AnnLightfoot:	I didn’t know this RT @Phlegon OH: “I’m always trying to sell my husband.” -@girlfriendology #nmcincy
9:58 pm	ronaldcoyle:	RT @MikeBoehmer57: Share personal stuff, if it fits your brand, says @girlfriendology. #NMCincy
9:58 pm	michellebeckham:	A city council hopeful is sitting near me…#nmcincy
9:58 pm	Papstio:	Works also =D “@danieljohnsonjr: As long as it’s not in a legal sense, right? RT @Papstio: Make your community feel wanted. #nmcincy“
9:58 pm	danieljohnsonjr:	Many thanks to Tony fr @idsphotography! RT @michellebeckham: Absolutely love the live tweeting screen. Lets have this every month! #nmcincy
9:59 pm	foxydot:	$request++ RT @michellebeckham: Absolutely love the live tweeting screen . Let’s have this every month! #nmcincy
10:00 pm	MikeBoehmer57:	Women are more social, use 3 times more words per day than guys, says @girlfriendology. #NMCincy
10:00 pm	BenjaminMcCall:	Know your audience – but most importantly know yourself. Ppl follow you for you #BenThinks #NMCincy
10:00 pm	danieljohnsonjr:	@debbahaupert has had some success using Facebook page advertising with @girlfriendology. Costs a little bit of $ to do it. #nmcincy
10:00 pm	theRamenNoodle:	.@MikeBoehmer57 @girlfriendology That’s because men have to be told things twice. #nmcincy
10:00 pm	danieljohnsonjr:	I resemble that remark. RT @MikeBoehmer57: Women are more social, use 3 times more words per day than guys, says @girlfriendology. #nmcincy
10:01 pm	digitizedchris:	RT @MikeBoehmer57: Women are more social, use 3 times more words per day than guys, says @girlfriendology. #NMCincy
10:01 pm	danieljohnsonjr:	Just ask my wife! RT @theRamenNoodle: .@MikeBoehmer57 @girlfriendology Thats because men have to be told things twice. #nmcincy
10:01 pm	Konnichiwa1911:	RT @BenjaminMcCall: Know your audience – but most importantly know yourself. Ppl follow you for you #BenThinks #NMCincy
10:01 pm	Kash_Shaikh:	RT @MikeBoehmer57: Don’t miss your call to action. Ask people to RT, says @girlfriendology. #NMCincy
10:02 pm	ronaldcoyle:	@michellebeckham A city council hopeful is sitting across from me. #nmcincy
10:02 pm	lucrecerbraxton:	RT @BenjaminMcCall: Know your audience – but most importantly know yourself. Ppl follow you for you #BenThinks #NMCincy
10:03 pm	CastlePoint:	Great to See Jason Here !!! RT @ronaldcoyle: @michellebeckham A city council hopeful is sitting across from me. #nmcincy
10:03 pm	CastlePoint:	RT @lucrecerbraxton: RT @BenjaminMcCall: Know your audience – but most importantly know yourself. Ppl follow you for you #BenThinks #NMCincy
10:04 pm	idsphotography:	@danieljohnsonjr: “Just ask my wife!” @theRamenNoodle: @MikeBoehmer57 @girlfriendology because men have to be told things twice. #nmcincy
10:04 pm	theRamenNoodle:	.@idsphotography @danieljohnsonjr @theRamenNoodle @MikeBoehmer57 @girlfriendology Men have to be told things twice. #nmcincy
10:05 pm	CastlePoint:	RT @theRamenNoodle: .@idsphotography @danieljohnsonjr @theRamenNoodle @MikeBoehmer57 @girlfriendology Men have to be told things twice. #nmcincy
10:06 pm	danieljohnsonjr:	@debbahaupert gets more out of in-person interaction often better than sessions at conferences. +1 for hallway conversations! #nmcincy
10:06 pm	foxydot:	@girlfriendology Both amazon (kindle) & bn.com (nook) have rights managed self publishing options for digital books. #nmcincy
10:06 pm	D_Little:	RT @MikeBoehmer57: To get comments on FB business page, ask questions. Daily. Ask what want to see, says @girlfriendology #NMCincy
10:06 pm	lucrecerbraxton:	The right people are out there to help you build your community. Look for them and engage. #nmcincy @Girlfriendology
10:07 pm	danieljohnsonjr:	@debbahaupert is involved in a number of Mastermind groups. hat-tip to Napoleon Hill? #nmcincy
10:07 pm	michellebeckham:	Thanks Tony for the projector and screen at #nmcincy.
10:07 pm	CastlePoint:	…Great Presentation Girlfriend-Debba !!! You are Inspiring–”We all can Learn from Each other”–men & women. #nmcincy @Girlfriendology
10:07 pm	julieunplugged:	Great insightful share of practical advice for social media/biz! Great job @girlfriendology #nmcincy
10:07 pm	CastlePoint:	RT @julieunplugged: Great insightful share of practical advice for social media/biz! Great job @girlfriendology #nmcincy
10:08 pm	danieljohnsonjr:	@debbahaupert recommends we check out http://www.helpareporter.com/ #HARO #nmcincy
10:08 pm	theRamenNoodle:	Girlfriends + mastermind group = Twower of Babel? #nmcincy
10:08 pm	frelle:	RT @lucrecerbraxton: RT @BenjaminMcCall: Know your audience – but most importantly know yourself. Ppl follow you for you #BenThinks #NMCincy
10:08 pm	idsphotography:	“@michellebeckham: A #citycouncil hopeful! is sitting near me #support #nmcincy“
10:09 pm	Phlegon:	Wonderful presentation, @girlfriendology! You’re a great speaker, and very insightful. #nmcincy
10:09 pm	danieljohnsonjr:	RT @newmediacincy Community Building Tip #nmcincy http://bit.ly/gEslWo
10:09 pm	lucrecerbraxton:	Make friends of your competition. Support each other and work together. #nmcincy.
10:09 pm	danieljohnsonjr:	RT @newmediacincy How to Use Twitter Search Like a Power User #nmcincy http://bit.ly/igUpKp
10:10 pm	frelle:	RT @lucrecerbraxton: The right people are out there to help you build your community. Look for them and engage. #nmcincy @Girlfriendology
10:10 pm	lucrecerbraxton:	RT @deimek: Girlfriends check out www.girlfriendology.com, a great online community for women @girlfriendology #nmcincy
10:10 pm	NKYJennifer:	@editvdo is looking festive for Valentine’s day #nmcincy
10:10 pm	Wamboo:	Best #nmcincy event I’ve been to. Great job @Girlfriendology
10:11 pm	idsphotography:	Community Building Tip http://bit.ly/gEslWo From Daniel Johnson #nmcincy
10:11 pm	girlfriendology:	RT @Phlegon: Wonderful presentation, @girlfriendology! You’re a great speaker, and very insightful. #nmcincy (dang! Thanks!)
10:11 pm	newmediacincy:	And now for the giveaway for Krista Neher’s book… #nmcincy
10:13 pm	tomrockhold:	Anyone else up for Bucca di Beppo after #nmcincy 2nd Saturday? DM me if you are in!
10:13 pm	Riveiro4Council:	RT @CastlePoint: Great to See Jason Here !!! RT @ronaldcoyle: @michellebeckham A city council hopeful is sitting across from me. #nmcincy
10:13 pm	theRamenNoodle:	Who came up with _that_ name? RT @tomrockhold: Anyone else up for Bucca di Beppo after #nmcincy 2nd Saturday? DM me if you are in! #nmcincy
10:15 pm	JudiCogen:	RT @Girlfriendology: RT @Phlegon: Wonderful presentation, @girlfriendology! You’re a great speaker, and very insightful. #nmcincy
10:16 pm	leopierson:	RT @Riveiro4Council: Great 2 See Jason Here !!! RT @ronaldcoyle: @michellebeckham A city council hopeful is sitting across from me. #nmcincy
10:16 pm	AnnLightfoot:	#NMCincy (@ New Media Cincinnati w/ @benjaminmccall @papstio @nkyjennifer @tomrockhold @idsphotography) http://4sq.com/eebRR5
10:18 pm	JRiveiro:	RT @leopierson: RT @Riveiro4Council: Great 2 See Jason Here !!! RT @ronaldcoyle: @michellebeckham A city council hopeful is sitting across from me. #nmcincy
10:19 pm	jriv78:	RT @leopierson: RT @Riveiro4Council: Great 2 See Jason Here !!! RT @ronaldcoyle: @michellebeckham A city council hopeful is sitting across from me. #nmcincy
10:27 pm	CastlePoint:	RT @AnnLightfoot: #NMCincy (@ New Media Cincinnati w/ @benjaminmccall @papstio @nkyjennifer @tomrockhold @idsphotography) http://4sq.com/eebRR5
10:27 pm	CastlePoint:	RT @Phlegon: Wonderful presentation, @girlfriendology! You’re a great speaker, and very insightful. #nmcincy
10:30 pm	foxydot:	Hey Cincinnati, want to learn some more better Wordpess voodoo? Check out the shiny new http://wordpresscincinnati.com user group! #nmcincy
10:30 pm	_msd:	Hey Cincinnati, want to learn some more better Wordpess voodoo? Check out the shiny new http://wordpresscincinnati.com user group! #nmcincy
10:30 pm	SocialPtNetwork:	Another well planned and executed event! Where are we meeting in March? #nmcincy
10:49 pm	themagicdonjuan:	@theRamenNoodle Nice meeting you today. Look forward to your podcasts. #NMCincy
10:51 pm	themagicdonjuan:	@michellebeckham had a pleasure meeting you today. #NMCincy
10:53 pm	GraphDesigning:	RT @lucrecerbraxton: Make friends of your competition. Support each other and work together. #nmcincy.
10:55 pm	themagicdonjuan:	@danieljohnsonjr It was great meeting you today. It was my first time and look forward to many more @newmediacincy events. #NMCincy
11:24 pm	AnnLightfoot:	#NMCincy After party (@ Gold Star Chili) http://4sq.com/gdK6pG
11:25 pm	danieljohnsonjr:	#nmcincy after party (@ Gold Star Chili w/ @annlightfoot) http://4sq.com/feAADg
11:27 pm	Papstio:	#nmcincy after party (@ Gold Star Chili w/ @christiaantodd @annlightfoot @danieljohnsonjr) http://4sq.com/fc2EcM
11:52 pm	iLuke:	RT @_msd: Hey Cincinnati, want to learn some more better Wordpess voodoo? Check out the shiny new http://wordpresscincinnati.com user group! #nmcincy
11:53 pm	michellebeckham:	Likewise. Glad u came. RT @themagicdonjuan: @michellebeckham had a pleasure meeting you today. #NMCincy
February 13, 2011
12:23 am	idsphotography:	Learn How to Use Facebook to Market Your Company. Join the free @HubSpot webinar : http://bit.ly/gyuNMO #nmcincy
12:25 am	idsphotography:	@JRiveiro I will be following you to see how things go… so far I’m rooting for you, and will help if possible. #nmcincy
12:50 am	RichJWersinger:	RT @idsphotography: Learn How to Use Facebook to Market Your Company. Join the free @HubSpot webinar : http://bit.ly/gyuNMO #nmcincy
1:12 am	debbahaupert:	RT @jriv78: RT @leopierson: RT @Riveiro4Council: Great 2 See Jason Here !!! RT A city council hopeful is here at #nmcincy (Thx for coming!)
1:24 am	AnnLightfoot:	Great idea RT @julieunplugged Repurpose content from blog as ‘classic’ to stimulate return to website. #nmcincy
1:25 am	girlfriendology:	Hey #nmcincy – I forgot to ask someone to take a photo of me in front of the group for my website speaking page. Anyone get one? Thanks!
1:26 am	girlfriendology:	GREAT questions and discussion on building community at #NMCincy today. Thanks for participating!
1:35 am	AnnLightfoot:	Thanks Tony! With @idsphotography! RT @michellebeckham: Absolutely love the live tweeting screen. Lets have this every month! #nmcincy
1:49 am	editvdo:	Such a great time at #nmcincy and the afterparty, where we solved the world’s social media problems. #braintrust
5:17 am	lucrecerbraxton:	RT @girlfriendology: GREAT questions and discussion on building community at #NMCincy today. Thanks for participating!
5:57 am	hellogerard:	RT @foxydot: Hey Cincinnati, want to learn some more better Wordpess voodoo? Check out the shiny new http://wordpresscincinnati.com user group! #nmcincy
5:58 am	mbdunnusa:	Really enjoyed connecting with friends at #nmcincy today! Love being part of steering committee. It’s an amazing & talented group!
6:04 am	mbdunnusa:	@MikeBoehmer57 @michellebeckham @CastlePoint @ronaldcoyle @newmediacincy. Thanks 4 kind words. Easy 2 connect w/wonderful #NMCincy audience!
10:16 am	Eccra:	RT @foxydot: Hey Cincinnati, want to learn some more better Wordpess voodoo? Check out the shiny new http://wordpresscincinnati.com user group! #nmcincy
1:08 pm	buildemaillist:	#NMCincy | Building your online community | Debba Haupert | New … http://bit.ly/eIoQGP
2:21 pm	jeff_crouch:	@SocialPtNetwork We are meeting at Bar Louie Newport on the Levee. #nmcincy Thursday March the 10th. 5.30p to 7.30p See You Here
3:29 pm	juliebauke:	so good to see my inspiring friends at #NMcincy! @michellebeckham @Girlfriendology @CastlePoint @Susan_La? (cont) http://deck.ly/~vIMxi
4:19 pm	girlfriendology:	@themagicdonjuan So fun to meet & chat with you at #nmcincy (Can’t wait to see your journey to HUGE success!)

Related articles

• Community Builder Debba Haupert to speak at New Media Cincinnati in February 2011 (danieljohnsonjr.com)
• Twitter Chats – There are many! (danieljohnsonjr.com)
• Marketing to women – it’s not about free stuff (bargainista.blogspot.com)

What does it take to build an online community?

Well, TBH (to be honest), it takes nothing less that complete commitment, passion and patience. It’s not an easy road, nor it hasn’t been an easy road for me (DEBBA HAUPERT, of Girlfriendology.com). I’ll share with New Media Cincinnati (aka: #NMCincy) some of the things I’ve tried, mistakes I’ve made and lessons I’ve learned at the February 12th, 2011 New Media Cincinnati meet-up.

The upfront disclaimer: “If you build it, they will come” – doesn’t really paint the whole picture. They may come or they may take their time to come, or they may not come at all. I am not an ‘expert’* at community building online – I’m just a passionate, persistent believer in ‘what-the-hell’ marketing who loves to see what will work and, honestly, won’t give up until it does work.

* For the record, I don’t believe in ‘Social Media “experts.”‘ Social Media is a moving target and we’re all learning as much/fast as we can and learning from each other. I’m happy to be a passionate ‘student’ of Social Media and a dedicated community manager for Girlfriendology.

Girlfriendology Overview (so you understand what this community is about and how it’s grown):

• Girlfriendology began as a blog five years ago – 100 podcasts, 100 BlogTalkRadio shows, products, events. Now doing a cruise, eBooks, Webinars, Kindle, licensing. Have worked with Frito-Lay, Kroger, Healthy Choice, Crystal Light, and last year did a tv and print ad for Biz.
• Make money through (since you all want to know!) corporate sponsorships and advertising, freelance social media marketing, products and strategic partners. Looking for sponsors – P&G, Kao Brands, other women’s national brands.
• Community has grown to 14k female Facebook fans, 21k Twitter followers (& block most men and spam accts), Facebook delivers 20-80k daily post impressions

10 Tips for Building your Online Community:

1. Define your Community Objectives & Goals –TIP: Be flexible but forward-moving.

2. Survey your Community –TIP: Ask your community about their social media preferences and then go where they are!

3. Plan your Updates to fit their Schedule and ‘Likes’ – TIP: Know your audience, their schedules and be consistent with your Facebook updates.

4. Schedule Your Updates –TIP: Plan ahead, create a schedule then pre-load your Facebook updates.

5. Use Social Media to Grow your Mailing List –TIP: Make it easy for your friends and fans to join your mailing list.

6. Create a Promotional Calendar –TIP: Create a Promotional Calendar with your different social media sites and opportunities for monetization (like affiliate links or products that you sell).

7. Ask them to ‘Suggest to Friends,’ RT, Forward to Friends –TIP: Ask your community to share your website and social media sites with their friends, then make it easy to ‘suggest your site.’

8. Every Blog Post, Interview, Guest Blogs, etc. … SHARE! TIP: Share your updates and links. And, share a link in a large portion of your updates.

9. Add the Facebook LIKE/Tweet this/Join my mailing list button on your Blog –TIP: Use Social Media to build your blog community, and your blog community to build your Social Media ‘friends.’ Make it easy for them to help promote your community!

10. Create a Conversation –TIP: Ask questions, listen to their response and don’t hog the conversation!

Debba Haupert, Girlfriendology

About the Author
Debba Haupert founded Girlfriendology.com in 2006 as a community of women based on inspiration, appreciation and celebration of female friendship. She speaks on friendship and social media and has worked with ConAgra, Healthy Choice, Frito-Lay, Kroger, Biz detergent, Crystal Light, etc. You can find her at Girlfriendology.com, on Twitter @Girlfriendology and Facebook.com/Girlfriendology.

Note: This is just the highlights from the New Media Cincinnati presentation. This presentation was based on a guest blog (9 Tips to Managing a Growing, Successful Facebook Community) I wrote for Feedblitz.com (Email, RSS and Social Media Marketing Automation – a service I use and highly recommend). Thanks for reading, listening and sharing!