Power Tip for Social Media Tragedies Discussion by Michelle Beckham-Corbin.
As more businesses and individuals begin to carve a presence for themselves online, the question about reputation management arises. “How do we manage our brand online? How do we control what people are saying about us, especially if it is negative?”
So how do we, as caretakers of the Brand (company, products, services, personal brand, etc.), manage this? There are many tools you can use to help manage your Brand. Today’s Power Tip focuses on using the service About.Me.
About.Me is a great place to build some positive SEO for your Brand. It is a custom profile and personal analytics dashboard that can be created for an individual profile or for a company. This puts the power to convey your Brand in the manner that you want it shared with the world. The site gives you the ability to:
- Create a slick bio with images
- Tell the World what you want them to know about you
- Add in your social links (Twitter, Facebook, Linkedin, YouTube, Reddit, etc.)
- Add an Email link
Now people can find all of your online real-estate in one place and your image presented in the way that you would like it to be shared. The built-in analytics capability allows you to see who is looking at your site and how they are interacting with it.
Here’s a view of NMC March Speaker Daniel Lally’s profile:
Dan Lally's About.Me Profile
And another example from About.me co-founder Tony Conrad:
Tony Conrad's About.Me Profile
Other sites to use are Google Profiles and Flavors.Me
What are you waiting for? Get started creating the best version of your online Brand now!
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