Rapid changes to social networking platforms have occurred recently that can leave your personal brand a bit naked on the web. This month we focus on Facebook Privacy Settings and the steps you can take to apply a “digital fig leaf” (thanks Don Sceifers!) to your online brand. Facebook rolled out some changes in December 2010 that capitalize on the prodigious use of photo-sharing and the interconnections of each person’s social graph.
Facebook users upload thousands of photos/month which are affected by the following new releases:
New Profile layout for personal pages includes a series of five photos across the top of the page below your name and any personal information you have shared (city, schools, birthday, etc.). While many have seen the new profile in action as the release continues to roll out, what you might not realize is that the pictures selected are the last five tagged pictures of you. So in other words, one of the first things that people will see, are five pictures that are connected to you that you may not have even uploaded.
Facebook is employing facial recognition software to suggest tags (individual names) for people present in uploaded photos. This becomes a feature automatically for all users as the roll out progresses and you must opt-out of the service to prevent friends from using this feature on photos of or about you.
What you can do to edit privacy settings for each of the new releases:
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Go into Account Settings
2. Choose Customize Settings Option
3. Go to ‘Photos & Videos I’m Tagged In’ and edit each accordingly
4. Choices include: Only Me, Friends, Friends of Friends, Everyone & Custom edit by individual friend
5. Next go to ‘Suggest Photos of me to friends’ and disable if it is live on your profile
Auto-tagging with Facebook Facial Recognition Features
Michelle Beckham-Corbin, Owner, C3: Creating Connections Consulting
About Michelle Beckham-Corbin
Michelle Beckham-Corbin, Owner & Principal of C3: Creating Connections Consulting, LLC has over 20 years experience in the Corporate, Non-profit and Small Business arenas. Michelle is a former Sales & Marketing Manager for Procter & Gamble and holds an MBA from Xavier University in Cincinnati, Ohio. Michelle specializes in Social Media Marketing Strategy and Brand Development. She is a Board Trustee for the non-profit group Authentic Leadership Cincinnati and is on the Board of the Immaculate Heart of Mary (IHM) Job Search Ministry Group where she shares her knowledge of Web 2.0 job search strategies and social media promotion with those in transition. She is a member of the Steering Committee for the digital networking group, New Media Cincinnati and is an active member of the Cincinnati Social Media (CincySM) Group. Michelle is a frequent speaker, lecturer, trainer and is the social media curriculum creator and Social Media Lead Instructor at the Warren County Career Center in Lebanon, Ohio. Additionally, she is a published writer, co-author of Social Media book, Age of Conversation 3 (Channel V Books, New York, 2010), frequent commenter and Blogger. She brings great energy and passion as well as a keen ability to deeply connect with people in order to create business building social media opportunities for her clients
